Using the Power of Archetypes to Transform Organizations & Build Brands

Sharing a thoroughly enjoyable conversation I had with @howiechaniam on his Healthy Brand podcast. We explored:

👉🏽 Archetypes as a means to emotional magnetism

👉🏽 How many brand archetypes are too many

👉🏽 The pitfalls: too meta, trying to be perfect, stuck in a style guide

👉🏽 Archetypes as personas?

👉🏽 Techniques to warm-up a group for an archetype workshop

👉🏽 The critical litmus test for any engagement

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